No Concept
One of my favourite places to shop for clothes is the No Concept store near Louise. They sell a mix of great (mainly) French brands, and always have new things to choose from.
I can’t remember when I first set foot in the shop, but I recall wondering why I’d never been there before. Bel-Air, Paul&Joe Sister, Ba&sh, See by Chloë, American Vintage … all in one shop. They have a selection of shoes and gadgets as well (nail polish, scented candles, note books, travel guides etc).
The clothes aren’t cheap, but in return you get a piece of garment you can’t easily find anywhere else.
94, Avenue Louise, Brussels
83, Rue du Doyenné, Uccle (newest and biggest one)
2, Rue du Postillon, Uccle




[...] September 25, 2011 in City Centre, Clothes | Subscribe I discovered Bel Air a few years ago in a multi brand store and am very happy Brussels finally has got its own shop, entirely dedicated to the brand. It only [...]
[...] a big fan of the No Concept fashion stores, because of their great selection of brands and clothes. The team opened a new shop [...]
[...] will be reduced. Also on my ‘must check for sales’ list in the area: concept store No Concept, for its mix of brands including Bel Air and American Vintage. I can’t help but have a look [...]
[...] team behind the shop is the same one behind No Concept. If you love the style of this concept store, you’ll love Boudoir Deluxe too. And [...]