Posted by Bruxelles la Belle on November 27, 2012 in Eat, Ixelles, Jette, Sunday, Uccle, Woluwé-St-Lambert, Woluwé-St-Pierre |

Nearly every French person I know is raving about Picard, a French frozen food chain store. They opened their first shop in Woluwe a while ago, a bit out of the way … but two weeks ago, they opened in the Bascule area too. So I took my freezer bag out for a walk!

We all know the empty fridge syndrome. It usually pops up at the end of the week or -even worse- during the weekend. If you’re lucky, there’s something edible lingering in the freezer…. but I must admit that the frozen food isle is one I usually avoid in the supermarket. (small freezer, can’t be bothered, etc).

But with so many people raving about Picard, I just had to check it out. I made some space in my mini freezer, and off I was. The shop in Uccle is only small, but you’d be surprise how much food goes into those big white freezers. Vegetables, fruit, soup mixes, ready-made soup, fish, meat, ready-made meals … everything! You can even buy your entire Christmas dinner there, frozen of course (canapés, starter and dessert included!)

I was a bit overwhelmed by the many freezers. While shopping, an elderly man was reading everything out loud, so I perfectly knew what to expect from the next freezer. I tried to make a practical selection, and went for a bag of wok vegetables, beef burgers, mini croissants (lazy Sunday, woohoo) and a tub of Bonne Maman milk jam ice cream. I paid just over 10 euro for the lot, which seems like a good deal.

I took home the Picard leaflet and discovered that there are a million more products available. I’m happy enough with the small selection in Uccle though, but those who’re after the whole range might want to check out the bigger shops. Or shop online and have their frozen goodies delivered.

Currently, there are six shops in Brussels:
170 Avenue Georges Henri
670 Chaussée de Waterloo
14 Avenue Hinnisdael
626 Chaussée d’Alsemberg
525 Rue Léopold 1er
135 Chaussée d’Ixelles

All shops are open on Monday from 13.00-20.00, from Tuesday until Saturday between 09.00-20.00 and on Sundays between 09.00-13.00

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